At Geminy, we firmly believe that authenticity and personalization lie at the heart of any successful marketing strategy. With this conviction, we introduced a different approach to revitalize Trévi’s online presence, a renowned company in the pool industry. We knew that to touch hearts and captivate minds, it would take more than just content; it required a human connection.
This is how our collaborative project with Mathieu, an expert technician from Trévi, was born. His role? To offer practical tips and advice to current and future pool owners. Mathieu isn’t just a face; he is a voice of expertise and sincerity, making the Trévi experience more accessible and human. By giving the company a friendly and approachable face, we transformed how Trévi interacts with its clients on social media.
Since introducing Mathieu, engagement on Trévi’s social media platforms has soared. On TikTok, views have increased by over 300%, while on Facebook, they have surged by over 860%, reaching nearly 2.75 million. In total views, this translates to an overall increase of nearly 550%, almost reaching 4 million views after implementing our new strategy.
Likes and shares have also followed this upward trend. Likes on TikTok saw an impressive growth of over 2500%, while on Facebook, they increased by over 550%. As for shares, TikTok experienced an outstanding growth of over 2700%, and on Facebook, shares rose by more than 430%.
By giving a human face to the company, we created an emotional bond and trust with the audience while providing valuable and relevant information. To learn more about our strategies and how we can help transform your online presence, don’t hesitate to contact us. At Geminy, we continue to innovate to deliver digital marketing strategies that work for you.
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