Key Trends in Advertising Production in 2025
- Vincent Collin
- 4 days ago
- 3 min read
In the ever-changing advertising landscape, staying on top of trends is essential to capturing attention and essential to capturing attention and engaging audiences effectively. At Geminy, we are committed to incorporating the latest innovations into our creative strategies. Here's a look at the major trends in advertising production for 2025.
1. Innovative Perspectives
The use of FPV drones, onboard cameras, and unique camera angles offers immersive visual experiences. These techniques allow for storytelling from new perspectives, captivating an audience hungry for new experiences. Read our article on FPV drones to learn more about this innovative technology: The FPV Drone: Little-Known but Powerful .
2. Documentary Aesthetics
Brands are increasingly adopting documentary filmmaking to inject a dose of realism into their campaigns. They favor sincere, immersive narratives, often inspired by personal accounts or everyday scenes. This trend aims to establish an authentic connection with the audience by highlighting real stories and raw emotions. The visual style is intentionally raw, sometimes shot with a handheld camera, to reinforce this impression of authenticity captured on the spot.
3. Long Shot Advertisements
Continuous shots, produced without any cut, are gaining popularity in 2025. This technique allows for a fluid, continuous narrative that fully immerses the viewer in the brand's universe. By following the action in real time, without interruption, it creates natural narrative tension and a feeling of closeness with the characters. Continuous shots thus become a powerful tool for capturing attention while reinforcing the authenticity and emotional impact of the story.
4. Bright and Saturated Colors
Brands are now focusing on a more realistic approach, telling sincere and emotionally powerful stories. This trend aims to create an authentic connection with the audience by highlighting true stories that convey raw emotion. To reinforce this immersion, the production adopts strong visual codes, notably the use of bright, saturated colors. These intense hues highlight the energy of the scenes and amplify the emotional impact, while giving the campaigns a strong visual identity.
5. Abstract Textures
The integration of abstract textures, such as colored liquids, organic shapes, or microscopic views, is emerging as a true narrative tool in 2025. These visual elements bring a strong artistic dimension, often at the crossroads between science and art. In addition to captivating the eye, they arouse curiosity and give advertisements a unique, almost sensory aesthetic. This type of visual treatment also makes it possible to suggest emotions or sensations in a more subtle way, without resorting to traditional storytelling codes.
6. Disconnected Lifestyles
The trend toward promoting lifestyles disconnected from technology is gaining momentum in the advertising of 2025. It highlights authentic experiences rooted in reality: shared moments, the simplicity of everyday life, and the omnipresence of nature. This return to basics responds to a growing need to slow down, refocus, and reinvest in human connection. By moving away from screens and the digital pace, brands offer a peaceful, almost contemplative vision that invites us to live fully in the present moment.
At Geminy, these trends aren't simply observed—they're actively integrated into every project we create. By combining visual innovation, heartfelt storytelling, and contemporary aesthetics, we're committed to creating campaigns that resonate deeply with today's audiences. Our mission remains the same: to transform your brand's essence into powerful visual narratives that engage, move, and inspire. Because beyond trends, it's real stories that make a lasting impression.
By the Geminy team
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