Nov 62 min read

Royalmount: Our creative imprint

Royalmount, located in the heart of Montreal, is an iconic project that merges art, nature, and modernity into a unique commercial space. This center combines exclusive boutiques, fine dining, and cultural spaces, all wrapped in innovative, green architecture, with a glass roof that lets in natural light. A true urban gem, Royalmount stands out for its unique design, attracting shopping enthusiasts, food lovers, and culture seekers alike.

The image shows a wide view of the Royalmount shopping and entertainment complex. In the foreground, there is a landscaped area with trees and walkways, and in the background, the building with the "ROYALMOUNT" sign prominently displayed. Two large billboards are visible on the side of the building, promoting events. The sky is clear and the setting appears to be during the day

Our mandate with Royalmount was to support them throughout their marketing journey, from visual content creation to managing their communication needs for various projects. From producing key videos to creating content intended for media distribution, we played an essential role in showcasing this ambitious project.

The image shows a large, playful sculpture in a shopping center. The sculpture features a bear character with a shiny pink finish and is holding a small tree with pink flowers on top. The sculpture is located near a Swarovski store, with the store's display visible in the background. The space is illuminated by natural light coming through a glass ceiling, casting a geometric pattern on the floor

We joined the Royalmount project 90 days before its opening. Our first challenge? Producing a presentation video for their investors, with a very tight deadline of less than a week. In just six days, the video was edited, animated, and delivered.

Building on this success and demonstrating our ability to understand and anticipate their needs, Royalmount entrusted us with an increasing number of projects. Ultimately, we were designated as responsible for most of their marketing content needs, with a major mandate: creating the final media content for the official opening of the center

The image shows a modern shopping mall with a spacious, well-lit interior. A tree adorned with small lights stands in the center, surrounded by greenery and sleek benches. In the background, the Oliver Peoples store is visible with its minimalist facade and large windows showcasing eyewear. The space is bright, with a large glass ceiling allowing natural light to flood the area. A staircase can be seen leading to the upper floor

This collaboration culminated in the exclusive Royalmount inauguration event, held the evening before the public opening. This prestigious event brought together 1,700 guests, including partners, content creators, suppliers, and investors, all gathered to experience this exceptional space. The evening was a true spectacle, featuring live performances by artists and dancers, spectacular floral walls, DJs, and a vibrant atmosphere.

The highlight of the evening was undoubtedly the culinary tasting. Each restaurant at Royalmount prepared a special menu for the guests, offering everyone a taste of the diverse flavors they will bring to the public. Andrew Lutfy, CEO of CarbonLEO, gave a speech celebrating this visionary project, and we had the opportunity to congratulate the CarbonLEO team on their incredible achievement. They expressed their immense satisfaction in working with us and emphasized the importance of our collaboration.

We also toured several boutiques, showcasing unique designs and exclusive products not found anywhere else. Even the restrooms and fitting rooms were carefully designed to provide an exceptional visitor experience. With green spaces throughout and abundant natural light from the glass roof, every detail of Royalmount was crafted to inspire awe.

The image shows a stylish shopping mall interior with a clean, modern aesthetic. The focal point is the Dynamite store, which features large, elegant arches above the entrance and soft, warm lighting. The store's clean design can be seen inside, with mannequins displaying clothing. In the foreground, sleek black benches line the balcony area, and a glass railing separates the space. On the right side, another store, "la Vie en Rose," is visible in the background, offering a contrasting aesthetic. The ceiling is made of glass, letting in natural light, enhancing the bright, welcoming atmosphere of the mall

This exceptional evening only strengthened our pride in being part of this project and our enthusiasm to continue collaborating with such innovative companies. Working with Royalmount has been an inspiring journey, and we are ready to bring our expertise to other ambitious projects.

This image showcases an architectural detail of a modern shopping center. The focus is on the sleek, curving design of a staircase with a glass railing. The curved edges of the stairway contrast with the straight lines of the ceiling above. The lighting is soft and highlights the smooth textures of the materials, with clean white walls and a black metal frame. The ceiling has a unique, grid-like pattern with recessed lighting, contributing to the contemporary aesthetic of the space

Royalmount: Our creative imprint

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